Growth Hacker

Marketing · Blainville, Quebec
Department Marketing
Employment Type Full-Time

The Growth hacker's job consists in finding innovative strategies through a set of marketing techniques to quickly and significantly accelerate the growth of its turnover for digital products marketed internationally.

 

 

The incumbent will focus on finding smarter and less expensive alternatives to traditional marketing, such as social media, viral marketing or targeted advertising. The objective of the position is to find a suitable product/market or achieve rapid growth in the early stages of launching a new software as a service (Saas) digital product on the market, focusing on reducing the acquisition cost per customer, or on long-term sustainability.

 

 

He/She will need to use various types of marketing and product iterations to quickly test persuasive text, email marketing, SEO, viral strategies, etc. His/her mission is to increase conversion rates and achieve rapid user growth.

 

Daily of

  • Choose in agreement with the other departments on which key performance indicators to focus;
  • Provide creative ideas on how to grow these KPIs;
  • Perform A/B testing of these ideas;
  • Analyze data and user feedback;
  • Exchange ideas/data/feedback with other departments to present results and make the product more user-centric;
  • Drive traffic to the website, homepages, social media, applications, etc. ;
  • Understand the principles of Conversion Rate Optimization (CRO) and be able to apply CRO hacks to any business;
  • Work with the AARRR sales measurement chart (Acquisition - Activation - Retention - Referral - Revenue);
  • Prioritize and optimize growth channels in order to continuously improve performance;
  • Automate growth processes;
  • Be familiar with referral marketing and be able to create viral growth.

 

PROFIL

  • Bachelor's degree in Marketing or any other related field;
  • More than 5 years of experience in the marketing of digital products (Saas);
  • Bilingual (English and French);
  • Data driven: clear understanding of data, analysis, measurement and statistics;
  • Sociable and understand user behavior. Have strong customer relations skills and focus on the customer experience;
  • Knowledge of digital marketing and inbound and outbound lead generation;
  • Experience with Growth hacking tools such as Optimizely for A/B Testing, MailChimp for e-mail marketing campaigns, Intercom for CRM, sales and marketing...;
  • Experience in strategy and automation initiatives - in particular SEO, PPC, Display, Email and Content;
  • Experience in the creation and implementation of email marketing campaigns and maintenance;
  • Experience writing and editing content for email campaigns and blogs;
  • Excellent organizational and project management skills;
  • Knowledge of programming (an asset);
  • Strong ability to learn and persevere;
  • Ability to work in a start-up environment;
  • Not afraid to rotate and ability to multi-task;
  • Must be able to work both independently and as part of a team;
  • Be performance and results oriented;
  • Be curious and creative.

 

 

PRODUCT DESCRIPTION:

Berrycast is a Saas-type software that offers an optimized and effective communication experience. The tool allows you to screencast a screen, in addition to making an audio narration with the option to add a webcam and record the system sound. This innovative software optimizes communications for businesses and educational institutions by offering a gain in productivity, flexibility and a unique human experience.

Our goal is to generate revenues of more than $1 million by February 2022. It is important to note that as a SaaS, Berrycast operates with recurring monthly revenue (CMA - CMA) and recurring annual revenue (RAR - RAR).

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  • Location
    Blainville, Quebec
  • Department
    Marketing
  • Employment Type
    Full-Time